Field guides

Guides for PI firms.

Honest, data-backed field notes on MVA lead generation, acquisition economics, compliance, and provider vetting. Written for US personal injury firms who make decisions on numbers, not marketing spin.

Guide 01
How to choose an MVA lead generation partner in 2026
The three structural models of MVA lead provider, the six criteria that separate great from garbage, and why the operator model wins on cost per signed case.
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Guide 02
What does it really cost a law firm to sign an MVA case in 2026?
The real cost for a US PI firm to sign an MVA case in 2026. Why cost-per-lead is the wrong number, what to track instead, and how to lower it.
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Guide 03
Is it legal & ethical for law firms to buy leads? 2026 compliance guide
ABA Model Rules 7.2 and 7.3, Formal Opinion 501, TCPA requirements, and what a defensible lead-buying setup looks like for a US PI firm in 2026.
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Guide 04
Exclusive vs shared MVA leads: what actually converts
The industry data on conversion rates, contact rates, and cost per signed case across exclusive and shared lead models. The 3–5x conversion multiplier and when each model actually makes sense.
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Guide 05
How to vet an MVA lead provider: the 2026 checklist
Twelve questions to run against any MVA lead provider before you sign — operator vs reseller, TCPA defensibility, delivery, replacement policy, and how to catch red flags.
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